Published: 2019-02-28

Editorial

บทบรรณาธิการ

Chollada Mongkhonvanit
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Research Article

The Marketing Mix (4Ps) and Benefits of Online Travel Agency (OTA) in Marketing Promotions of the Hotels in Nakhon Phanom Province

Atitayabhorn Prasanphanich

3-15

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Decision Making Factors of Thai Tourists Travelling in Tak Special Economic Development Zone

Chaiwut Chairerk, Seri Wongmontha

16-27

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The Potentials of Tourism Attraction in Phichit Province

Nuchpravee Likitsarun, et al.

28-41

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The Affect of Creative Marketing and Content Advertising Strategy of Spending Behavior of South Korean Tourists' Generation Y

Apichayaporn Choonhavejsakul, Siwarat Na Pathum, et al.

42-57

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Comparison between the Decision-Making Process of Russian and Chinese Tourists Traveling to Thailand

Sojira Karnasuta

58-77

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Talent Management in the Thai Hotel Industry

Boontip Boonbumroongsuk, Veerades Panvisavas

78-93

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Academic Article

Structure of Tourism System

Warach Madhyamapurush

94-102

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Service Innovation of Hotel Industry in Thailand

Thada Samani

103-110

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