Main Article Content
The research on “Sustainable tourism development of Nhanmoddang, Phatthalung” was aimed to (1) study the current condition of Nhanmoddang, (2) study the potential for tourism development in Nhanmoddang area, (3) study the participation level of stakeholders in Nhanmoddang area and (4) suggest guidelines for sustainable tourism development of Nhanmoddang, Phatthalung. This study employed qualitative method. Informants for interviews were community leaders, local people, tourists, staff members of government sectors and private tourism-related entrepreneurs. Data were analyzed using content analysis approach. The results showed that to sustain tourism development at Nhanmoddang, the number of incoming tourists to the area should be limited. This would prevent the area from becoming too crowded and help reduce the number of car accidents. Number of guest rooms and parking space should be increased. More sustainable-tourism activities such as retro market, new-concept agro-tourism should be introduced to help promote rafting, the main product of Nhanmoddang. Despite the strong collaboration among all stakeholders in preserving the environment of Nhanmoddang, local government officers still lack knowledge about sustainable tourism development. Therefore, both government and private sectors are advised to educate local people about sustainable tourism concepts and coax the local community to participate in tourism management, so tourism can be beneficial to all parties. Local people should be aware that tourism is one of their assets and they should therefore help sustain it.
 Eber, S. (1993). Principles of Sustainable Tourism of Shirley Eber. Retrieved October 13, 2015, from https://sites.google.com/site/pntaoffice/hlak-kar-thxng-theiyw-xyang-yangyun.
 Kasikorn Research. (2013). May 21, 2015, Domestic Tourism, 2Q15: Growing Slightly-A Respite for Related Business. Retrieved September 1, 2015, from https://www.kasikornresearch.com/th/k-econanalysis/pages/ViewSummary.aspx?docid=34058.
 Korkitkwarndee, Lily. (2009). Sustainable Management for Ecotourism Case Study of Kaeng Krachan National Park. Master of Arts Thesis, Naresuan University.
 Kotsombat, Krit. (2010). Assessment of the Ecological Tourism Potential: A Case Study of Sites of Sam Phanbok in Phosai District of Ubon Ratchathani Province. Master of Arts Thesis, Ubon Ratchathani Rajabhat University.
 Nhanmoddang Rafting. (n.p.). Nhanmoddang Rafting. Retrieved September 1, 2015, from https://www.nhanmoddang.com/.
 Nukong, Somchai. (2010). Potential and Factors of Promoting Ecotourism for Yung Thong Waterfall, Na Yung-Nam Som National Park, Udon Thani Province. Master of Science Thesis, Mahasarakham University.
 Rittidech, Tanatcha. (2015). Guidelines for Developing Tourism Activities and Destination for Sustainable Tourism of Amphawa Floating Market, Samut Songkram Province. Retrieved June 20, 2016, from https://www.tourismtaat.siam.edu/images/magazine/m10b2/5.pdf.
 Saengchoat, Rattakorn. (2011). People’s Participation in Sustainable Tourism Management in Pai Sub-district, Pai District, Mae Hong Son Province. An Independent Study in Political Science, Chiang Mai University.
 Sangmaneewan, Patharat. (2011). Ecotourism Management of Tha Papao Village, Thapladuk Sub-district, Maetha District, Lamphun Province. An Independent Study in Arts, Chiang Mai University.
 South of Thailand Cultural Encyclopedia Siam Commercial Bank. (1999). Cheng Leng Database of Culture and Environment. Retrieved July 11, 2016, from https://www.culture.nstru.ac.th/~culturedb/culture.php?cultureCode=1198&cultureTitleT=%E0%AA%A7%E0%C5%A7.
 Sukkee, Sulaporn. (2011). The Participation of Local Community in Ecotourism Management at Damnoen Saduak Floating Market, Ratchaburi Province. An Independent Study in Arts, Naresuan University
 Wechkama, Thitisak. (2014). Creative Tourism to Prepare Thai Tourism. Journal of Thai Hospitality & Tourism, 9(1), 64-77.