The Component of Potential of Marine Tourist Attractions in Koh Tao Surat Thani Province

Abstract

          The research “The Component of Potential of Marine Tourist Attractions in Koh Tao Surat Thani Province” was studied about the opinion of tourists towards the potential of attractions in Koh Tao area, Surat Thani province. The population and samples of the research were Thai and foreign tourists. a questionnaire was used to collect the data. 380 samples were chosen by a purposive sampling method with non-probability. The data were analyzed using descriptive statistics to explain the character of the quantitative variable samples.

          The results have shown that the attractions and accessibility were strongly significant to the tourists. The data have also shown that holy places were the most significant factor for the tourists. Tourists’ impression towards attractions was also strongly significant to the tourists when considering in details, adequate service providers, numbers of boats and pier provided for tourists.

          Tourists thought it was worthy to participate in the tourism activities of the attractions. In environment condition and participation of the locals, tourists viewed it as a good thing to separate attractions and places of residence because the habitual residences were not disturbed by tourism activities. Thai government strongly supported tourist attractions, especially marketing and public relations supporting.