Strategies for the Development of Routes and Resource-Based Innovative Tourist Attractions Existing in the Lower Northern Region 2 after the COVID–19 Situation
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Abstract
The purpose of this research is to study and create strategies and present route development strategies and an innovative tourist attraction based on existing resource bases in the lower northern region 2 after the situation of COVID–19, using mixed-method research, including quantitative research that collects data from entrepreneurs and government officials, 400 academics, and civil society, and qualitative research using in-depth interviews with entrepreneurs and government officials, totaling 15 people.
The research results in responding to the objectives were found that:
Objective 1: To study strategies for developing routes and innovative tourist attractions based on existing resources in the lower northern region of Thailand 2 after the COVID–19 situation. It was found that all aspects were high.
Objective 2: Strategies for the development of routes and innovative tourist attractions based on existing resources in the lower northern region 2 after the COVID–19 situation. The operation is heading in the direction of achievement. It is effective in developing communities and raising their outstanding potential. It has a real identity
Objective 3: To present strategies for developing routes and innovative tourist attractions based on existing resource bases in the lower northern region 2 after the COVID–19 situation. To achieve sustainable goals according to the needs of all stakeholders.
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