Development of a Palm Sugar Product’s Bilingual Label and a Brochure for Advertising Palm (Look Tan) Products of the Community Enterprise Group at Ban Thahin, Sathing Phra District, Songkhla Province

Abstract

The objectives of this research were 1) to develop a bilingual label of palm sugar product and a bilingual brochure for advertising palm (Look Tan) products of Tan Ta Nod Community Enterprise Group, Ban Tha Hin, Sathing Phra District, Songkhla Province; and 2) to inquire about the satisfaction of general consumers, community enterprise group, and community leaders at Ban Tha Hin, Sathing Phra District towards the developed label of the palm sugar product and the bilingual brochure. The research instruments were: 1) the palm sugar product label, 2) the bilingual brochure, and 3) a 5-point rating scale questionnaire. The questionnaire contained 3 sections: 1) general information, 2) 14 closed-ended question items, and 3) comments. The population in this study was a total of 150 people consisting of general consumers (120 people), Ban Tha Hin’s Community Enterprise Group members (20 people), and community leaders (10 people). The statistics used in the data analysis were descriptive statistics consisting of mean, percentage, and standard deviation.

The overall findings showed that the satisfaction toward the palm sugar product label and bilingual brochure of the customers, Ban Tha Hin Community Enterprise Group members, and community leaders was at the highest level (x̄ = 4.56, SD = 0.46). When considering each part (label and brochure), it was found that for item 1, the content on the label was concise, relevant, and easy to understand. It was at the highest level (x̄ = 4.73, SD = 0.21). As for the brochure, the results showed that in item 8, the content, both Thai and English, encouraged the customers to know about Tan Ta Nod Community Enterprise Group’s products more and was at the highest level (x̄ = 4.77, SD = 0.19).