Guidelines for the Development of Creative Cultural Tourism in Khon Kaen Province
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Abstract
This study aims to investigate the potential and readiness for the development of creative cultural tourism and present the guidelines for developing creative cultural tourism in Khon Kaen Province. This study used qualitative research methods collecting data from the interviews with 21 key informants from relevant institutions: public institutions, private institutions, and the community. Content analysis was used as a tool to analyze the data.
The study found that most of the key informants agreed that the potential of cultural tourism must have distinctive and unique attractions in the area, which consisted of five culture categories: the archaeology and museum category, the folk culture and local food category, the music category, the traditions and beliefs related to religion and festivals category, and the arts and crafts category. For the readiness of the development of creative cultural tourism in Khon Kaen Province, it was found that Khon Kaen had readiness in the distinctive and unique culture and in the participation of all relevant institutions in the development and the conservation, restoration, dissemination, and value creation for tourist attractions. However, some aspects, such as management, information systems, and safety, still need to be improved and developed.
The findings above led to the development of creative cultural tourism in Khon Kaen Province in four dimensions as follows: Dimension 1, tourism management; Dimension 2, the development of tourism activities; Dimension 3, the promoting of community and destination; and Dimension 4, the development of media to publicize and disseminate.
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