The Elderly Guide Development to Promote Tourism in Koh-Lad-E-Tan Community, Nakhon Pathom Province

Abstract

This study had the objectives of: 1) To study the context of tourism by the Koh-Lad-E-Tan community in Nakhon Pathom Province; 2) To study the needs of tourists regarding the qualifications of veteran tour guides; 3) To develop senior tour guides to promote Koh-Lad-E-Tan community tourism, in Nakhon Pathom Province. This research is a combination of qualitative research and quantitative research the main informants included the elderly in the tourism community of Koh-Lad-E-Tan, people in the community, and stakeholders. The study tools used such as in-depth interviews, content analysis, and questionnaires. Data source included government agencies, the private section and tourists

The study found that Koh-Lad-E-Tan Community Tourism covers an area of 3 subdistricts, namely Rai-Khing Subdistrict, Bang-Toei Subdistrict and Song-Khanong Subdistrict, located in Sam Phran District, Nakhon Pathom Province. It is an agricultural tourism area of a group joined together to establish a tourism community enterprise in Koh-Lad-E-Tan, providing community tourism services highlighted in the agricultural tourism attractions of Koh-Lad-E-Tan Currently, there are 6 main points for tourism and learning, including Wat-Rai-Khing and Khlong-Phi-Suea Market. Khlong-Phisuea Community Lifestyle Museum, Baan-Suan-Bang-Toei Homestay, Wat-Song-Khanong, and Rai-Saen-Rak (Learning Center for Growing Plants in an Organic System). 2) When it comes to the qualities of an experienced tour guide that tourists value the most there are several key factors to consider. First, the tour guide's personality, human interaction skills, and professional expertise are paramount. Additionally, senior tour guides must continuously strive to improve their attitudes toward their profession, expand their knowledge, hone their language skills, and cultivate a strong service-oriented mindset. 3) There is a learning process involved in carrying out tour guiding activities, which leads to the development of senior tour guides. The elderly have the potential to develop and build both basic characteristics, and requisite skills required for being a tour guide. The programs, tour routes, activities, and durations are designed to be consistent and appropriate for seasoned tour guides. The results of experimental activities have shown that tourists are most satisfied with the following services and programs for tourism activities: polite and friendly service from veteran tour guides, appropriate service processes and procedures for seasoned tour guides, and interesting program routes and activities in the tour. Moreover, the experienced tour guides are very knowledgeable about various tourist attractions, which enhances their communication with tourists and the improves overall tourist experience.