The Developing Cooperation and Community Tourism Networks Based on Buddhist Culture in Mueang Chonburi District Chonburi Province
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Abstract
The objective of this research article was to study the development of cooperation and networks for community-based tourism rooted in Buddhist cultural heritage in Mueang District, Chonburi Province. This was a mixed-method research approach, involving both qualitative and quantitative methods. The population sample included 400 residents of Mueang District, Chonburi Province, 15 key informants, 12 focus group participants, and 17 experts. Data collection tools included questionnaires and interviews. Data analysis was performed using mean, standard deviation, and content analysis.
The research findings revealed that 1) the current state of cooperation and community tourism networks based on Buddhist cultural heritage in Mueang District, Chonburi Province, is at a moderate level ( = 3.48), with the highest aspect being the communication system and joint activities. The overall state of related factors is also at a moderate level (
= 3.44), with the highest aspect being personnel.
2) The development plan for cooperation and networks in community tourism based on Buddhist cultural heritage in Mueang District, Chonburi Province, includes 1 vision, 5 strategies, 15 goals, 43 indicators, and 45 projects.
3) The evaluation of the development plan found that the vision, strategies, and goals are highly suitable, feasible, beneficial, and can be effectively implemented.
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