A phenomenological management model for design basic education at universities in Zhuhai, Guangdong Province

Authors

  • Lin Yonghui Leadership in Educational Administration program Faculty of Education, Bangkokthonburi university
  • Vorachai Viphoouparakhot Leadership in Educational Administration program Faculty of Education, Bangkokthonburi university
  • Sutida Howattanakul Leadership in Educational Administration program Faculty of Education, Bangkokthonburi university

Keywords:

Management Model, Design Basic Education, Phenomenology, Universities in Zhuhai, Guangdong Province

Abstract

This study developed a phenomenological management model for Design Basic Education in universities in Zhuhai, Guangdong Province. Using a mixed-methods design, the researcher reviewed relevant literature, interviewed 15 administrators and teachers from three universities, surveyed 389 teachers and administrators from a population of 3,390, and validated the proposed model through a focus group with 11 experts. Quantitative data were analyzed using frequency, percentage, mean, and standard deviation, while qualitative data were analyzed through content analysis. Findings revealed challenges including insufficient teacher competencies, low student motivation, limited administrative effectiveness, inflexible curriculum objectives, inadequate evaluation systems, and insufficient teaching resources. Six essential management components were identified: teacher management, student management, administrator management, curriculum management, teaching evaluation management, and teaching resource management. The phenomenological management model emphasizes teacher professional development, student-centered learning, collaborative administration, meaningful curriculum design, diversified evaluation, and adequate resource provision. The model offers practical guidance for improving the quality and effectiveness of Design Basic Education management and may support educational policy and institutional development.

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Published

2026-06-26

How to Cite

Yonghui, L., Viphoouparakhot, V., & Howattanakul, S. (2026). A phenomenological management model for design basic education at universities in Zhuhai, Guangdong Province. APHEIT International Journal of Interdisciplinary Social Sciences and Technology, 15(1), 58–69. retrieved from https://so04.tci-thaijo.org/index.php/ATI/article/view/287557

Issue

Section

Research article