Listeners’ Exposure Behavior, Satisfaction and Demand for Programming from the Broadcasting Service of Border Patrol Police

Abstract

       This research aimed to study: 1) the listeners’ exposure behavior of the Broadcasting Service of Border Patrol Police; 2) listeners’ satisfaction with the station’s programming; and 3) listeners’ demands for programming. It applied the quantitative research method of a survey by questionnaires. The sample population was 400 listeners to the Broadcasting Service of Border Patrol Police in Kanchanaburi, Prachuab Khiri Khan, Chaiyaphum, Yasothon, Udon Thani, Phrae, Tak, Nakhon Si Thammarat, Songkhla, and Bangkok, were chosen through multi-stage sampling. Data were analyzed with the descriptive statistics of frequency, percentage, mean, and standard deviation.
      The results showed that 1) The majority of survey respondents listened to the Broadcasting Service of Border Patrol Police’s programs on a radio in their place of residence. Most listened for less than 30 minutes per day, 1-2 times a week, most often during the time period 06:00-09:00. They chose to listen to only the programming that was interesting, for the purpose of obtaining news and information, especially the “Nana Sara Gab BPP.” program. Most survey respondents had never participated in any station activities. 2) Overall, listeners were highly satisfied with the station. The category that received the highest average satisfaction score was program content, followed by program hosts, and type of programs, while the category that received the lowest average satisfaction score was program participation. 3) Overall, listeners had a high level of demand for the station. Considering different aspects, the highest average demand score was for transmission signal clarity, followed by good program hosts and types of programs. The lowest average demand score was for audience participation. Listener suggestions were for the station to improve its signal transmission to reach a wider area and to provide greater audio clarity.