Vol. 5 No. 2 (2025): July - December 2025

View Vol. 5 No. 2 (2025): July - December 2025

Published: 2025-08-26

Academic Articles

Credit Bank: Concepts, Background, Operational Status, and Challenges in Thailand

Metchanon Prajuablap, Sathidaporn Khomsod

1-15
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Teung Stifueang, A Legendary Thai Advertiser Ahead of His Time of Thai Television Channel 4, Bangkhunphrom

Chompunuch Punyapiroje, Prapas Nualnetr

16-32
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Winning of New Generation Gen Z Consumers with New Marketing Mix Strategy (4C's)

pimchaya fakpiem, Jariya Rukkhaphan

33-47
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Research Articles

The Relationship Between Operational Factors and Work-Related Stress Among Employees of Thinkbig Consulting Co., Ltd.

Phensuda Mongkolmai, Anek Pradittharom

48-63
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Listeners’ Exposure Behavior, Satisfaction and Demand for Programming from the Broadcasting Service of Border Patrol Police

Natee Hongsa, Monwipa Wongrujira

64-78
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Crisis Resilience Developing an Integrated Public Disaster Communication System for Bangkok

Titipat Iamnirun

79-102
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Healthcare Material Development in Safely Using Supplementary Products for the Elderly

Araya Chiangkhong, Jiranuch Ngamyingyod, Weerapong Pounglek, Kwunchanok Theppan, Shongpun Lokavee

103-117
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Effects of Cooperative Learning with the Group Investigation Technique on Bangkok University Students’ Identity Formation

Weerapong Pounglek , Suntaree Polvivat, Alhuda Chanitphattana

118-137
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Pay During Temporary Layoff Under the COVID-19 Crisis

Jiraporn Sudhankitra

138-151
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Concepts Synthesis of Design Guidelines of Physical Environmental for Early Childhood: The Documentary Research

Rodjana Sangtong

152-163
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Oral English Communication Problems and Solutions of Long-Tail Boat Crews in Phang Nga Province

Nadiyah Salae, Nadia Lahtam, Phetphailin Thonganan, Nur-ainee Sri-amat, Nasrin Wuthisat, Pairote Bennui

164-179
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The Relationship Between Work Motivation and Quality of Working Life of Personnel at MinBuri District Office, Bangkok

Patcharumporn Sitthidamrong, Natnicha Chotpittayanon

180-192
- PDF

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