STOU Academic Journal of Research and Innovation (Humanities and Social Science)

Research Articles

• Factors Affecting Student’s Decision to Study Vocational Certificate at the College of Agriculture and Technology Bangsai Arts and Crafts centre, Phra Nakhon Si Ayutthaya

  Kanokorn Kongmee, Jakkrapan Kittinorarat, Angkarn Kachawangsie

  1-19

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• The Future of Marketing for Gen Alpha: Strategic Brand Development to Address Emerging Consumer Behaviors in Thailand

  Chanattee Poompruk

  20-37

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• Learning Happiness Supporting Factors for Bangpleeratbamrung School Students, Bang Phli District, Samut Prakan Province

  Napitchanun Sawetwisut, Pennapha Koolnaphadol

  38-52

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• A Study of Factors Related to Student Dropout in the Distance Learning System in the Field of Curriculum and Instruction at Sukhothai Thammathirat Open University

  Sita Yiemkuntitavorn, Chatchai Puttirungroj

  53-67

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• The Effects of Self-Directed Learning Program on Goal Setting for Learn of Secondary Education Grade 3 Students

  Pannavich Moungdit, Prayut Thaithani

  68-83

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• Influence of Brand Equity and Political Party Voting Intention to Select Political Candidates in the 2023 Election of Members of the House of Representatives in Thailand

  Sornkrit Ponlookin, Chompunuch Punyapiroje

  84-102

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