Green Production in the Asian Film Industry: A Comparative Study of Policies and Practices
Keywords:
Sustainable Film Production, Green Production, Asian Film IndustryAbstract
This article examines policies and practices of sustainable film production through a comparative analysis of five key Asian film industries: India, China, South Korea, Japan, and Thailand. The study aims to examine the evolution, driving strategies, and international benchmarks within the Asian cinematic context. The study finds that “Green Production” initiatives in Asia diverge based on national economic, social, and policy frameworks; however, these efforts remain fragmented and have yet to be elevated to macro-level standards. Consequently, this article highlights the critical gap in establishing systematic integration between the public and private sectors to provide a roadmap for a concrete transition toward sustainable film production standards.
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