Guidance Administration of Educational Institutions in the Digital Era under the Secondary Educational Service Area Office Ubon Ratchathani Amnat Charoen

Abstract

This research aimed to: 1) study the current state of guidance administration of educational institutions in the digital era; 2) compare the state of guidance administration based on position, work experience, and school size; and 3) explore the guidelines for guidance administration of educational institutions in the digital era under the Secondary Educational Service Area Office Ubon Ratchathani Amnat Charoen. The sample consisted of 118 school administrators and guidance teachers, with six participants selected for in-depth interviews. Research instruments included a questionnaire and a structured interview. Data analysis employed frequency, percentage, mean, standard deviation, t-test, F-test, and content analysis. The findings revealed that: 1) the overall and aspect-specific state of guidance administration in the digital era was at a high level; 2) there were statistically significant differences at the .01 level in guidance administration when classified by position, work experience, and school size; and 3) The proposed guidelines for guidance administration in the digital era included: for educational services and data collection, use digital systems ethically; for information services, develop modern platforms and public relations media; for counseling, provide safe online and offline channels; for student placement, apply technology to analyze potential and plan in collaboration with networks; and for follow-up, use digital platforms for continuous monitoring and evaluation, aiming to sustainably enhance the efficiency of the guidance system.