Product Development Innovative Weaving with a Unique Community Bann Pa Ngaew Weaving Group, Tha nuea, Mae On District, Chiang Mai

Abstract

 The objectives of this research were 1) to study the unique community Bann Pa Ngaew.  2) to develop weaving products that meets the needs of customers in the marketing 4.0   3) to design tag for promote the marketing.  The samples were the 17 Pa Ngaew weaving group  and 50 customers who visit village by the simple random sampling. An interview form and questionnaires and design evaluation form were chosen to be used as a tools for collect data, then analyze by descriptive statistics using percentage mean and content analysis.

            The results of research found that the community at Moo 4, Ban Pa Ngew, are Karen (Pga K’nyau, or Sgaw)  It has a unique feature of Karen, It was built on the basis of culture, traditions, ways of life and mutual recognition. It became a culture of living of people in the community. The uniqueness of this community were the main occupation is farming, once a year, the supplement is weaving. A group of women, weaving fabric and men, weaving craft.  Karen language used in communication. About dressing culture, baby or unmarried girl will wear white dress, patterned with woven yarn do not embroider the spur.  Married women wear colorful clothes, patterned with woven yarn and embroider the spur. Both men and boy will wear colorful Karen men shirt. In addition, they are conservation group that also uses local wisdom. Keeping faith, traditions, buildings, houses are now like urban house. But still, the character of Karen that built with a raised platform under the house. Tribal identity appears in the patterns of clothing, apparel, and everyday utensils, including the tools used to find food, such as crayons, baskets, and vegetables. Keep branches for firewood. Sticky rice Duck with chicken.  Moreover, it was found that the tourists come to the village. It is a popular consumer ethnic product. Most of them have demand for ethnic clothing. Used to decorate the shelter and buy souvenirs. The tourists do not visit the village in rainy season, most of them visited in winter. And from interviews, headman and members found that the problem of weaving products are the products are neat in some forms. Products are not varied. No new and lack of identity of the community. The researcher was design 6 patterns under the conceptual framework for product design as uniqueness product, contemporary style and appropriate to ethnic customer need, and has a tag that easy memorization and re-purchase. Six patterns including hanging lamps, hanging baskets, baskets with tag.  The result of design evaluation by the specialist group found that It’s suitable with designing, because of the changes and patterns. It is a novelty and modern. Have a unique community The model is suitable for use, usability and feasibility in production.