A Study of Need and Behavior of Elderly Eclair Consumption in Ban Chang Lo Community, Bangkok Noi District, Bangkok

Abstract

ABSTRACT

            The objectives of this research were 1) to study the consumption of ACare among the elderly in Ban Chang Lo community, 2) to study of ACare consumption behavior among the elderly in Ban Chang Lo community, and 3) to study of needs affecting ACare consumption behavior among the elderly in Ban Chang Lo community, 4) to compare personal factors with ACare consumption behavior of the elderly in Ban Chang Lo community, and 5) to study of needs affecting ACare consumption behavior among the elderly in Ban Chang Lo community, Data collected form elderlies in Ban Chang Lo community, Bangkok Noi District, Bangkok  150 elders who live in Ban Chang Lo community, Bangkok Noi District, Bangkok, The statistic to analyze by frequency, percentage, Mean ( ), standard deviation (S.D.), t-test, one-way analysis of variance. and multiple regression analysis. The results showed that: consumption of ACare among the elderly in Ban Chang Lo community, Bangkok Noi District, Bangkok was at high level. ACare consumption behavior among the elderly in Ban Chang Lo community, Bangkok Noi District, Bangkok was at high level. Different ages and incomes had different needs for ACare consumption with statistically significant at the .05 level. Different gender had a need for ACare consumption among the elderly no different. Different gender, ages, and incomes had different eclair consumption behaviors with statistical significance at the .05 level. Demand of ACare consisted of 4 factors including product, price, place, and promotion affecting ACare consumption behavior of the elderly in Ban Chang Lo community Bangkok statistically significant at the .05 level.