Service usage behavior and quality of mobile banking services of GSB"Bang Pa in District and Uthai District Phra Nakhon Si Ayutthaya Province”

Abstract

     The purpose of this study was to study the service usage behavior and quality of mobile banking services of the Government Savings Bank. "Bang Pa in District and Uthai District. The objective of this study was to collect data from 140 mobile banking customers using the data collection questionnaire. The descriptive statistics were analyzed by means of standard deviation, mean percentage, and inferential statistics. The study indicated that the overall service usage was good. But there are considerations side by side and found that, type of service Most of the people who come to use the mobile service of the Government Savings Bank will come to the service - withdrawal frequency of the mobile service of the Government Savings Bank will be used once a month. Most people who use the mobile service of the Government Savings Bank will be used on Monday, Most of the people who use the mobile banking service of the Government Savings Bank will use the time between 9.00 am - 12.00 am the quality of mobile banking services of the GSB is good in all 5 aspects. The relationship between quality of service and usage behavior,there is no relationship between the five.