The Marketing Communications Strategy by Real-Time Marketing Tool in the Age of Thailand 4.0

Authors

  • ณฐวัฒน์ คณารักสมบัติ
  • สุธาสินี เหลียวตระกูล

Keywords:

Marketing Communications Strategy, Word of Mouth, Real-Time Marketing, Age of Thailand 4.0

Abstract

      In the age of Thailand 4.0 Thai government has promoted the business of Thailand apply innovation and creativity for development products and services. Today business world requires a strategy of Real-Time Marketing for brand awareness. It is a cost-effective way to advertise products and easy to reach consumers directly to influence the belief and the perception of the target audience is a lot quicker. An online consumer resource that occurs when consumers Dissemination of information And present personal comments about the satisfaction experience and consumer feedback.

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Published

2018-07-14

How to Cite

คณารักสมบัติ ณ., & เหลียวตระกูล ส. (2018). The Marketing Communications Strategy by Real-Time Marketing Tool in the Age of Thailand 4.0. Lampang Rajabhat University Journal, 7(1), 143–156. retrieved from https://so04.tci-thaijo.org/index.php/JLPRU/article/view/134397

Issue

Section

บทความวิชาการ