Health Communication Strategy of Online Advertorial in VIRUS COVID-19 Outbreak

Abstract

          As a result of the COVID-19 outbreak in Thailand, most people are confined to their homes. The government has taken measures to close department stores. Tourist attractions, fresh markets, shops and providers of different types Causing advertisers to adjust their advertising strategy Which the online health communication strategy It is one way to present products for sale in the condition that the public has to be confined to the house. Using the main idea of ​​advertising is to sell products that offer information about hygiene. Shows concern for consumers Brand personality formation So that the brand is suitable and different from competing products It reflects the stability and reliability. Create brand recognition and pride when using the product. To achieve marketing objectives Which will make the product sell during the COVID-19 crisis.