Supply Chain Management Model of Coffee Economic Crops in Agroforestry System

Abstract

          This research aimed to study for the supply chain management model of coffee economic crops in agroforestry system. The research was used participatory research that was on a qualitative research with the method of in-depth interview. The sample group of coffee producers in the agroforestry system was selected in 3 areas: 1) Ban Dan Nakham Sub-Distric, Mueang District, 2) Mae Phlu Sub-District, Lablae District and 3) Nang Phaya Sub-District, Tha Pla District, Uttaradit Province. It was also 15 governments of agencies and private sectors. The persons who provided the primary information were being selected specifically that based on the relevance criteria. Methods were used for data collecting by using a small focus group, interview, questionnaire and observation. The data was analyzed for content analysis and validity in order to apply for the sample group.

          The research result showed that the supply chain management model of the coffee economic crops in agroforestry system must be obtained: 1) the upstream management that was including; maintenance of coffee trees by pruning and using organic compost from coffee peels and mulching. This would be made the coffee bean ripening rate up to 70 percent; harvest of coffee beans by collecting one by one instead of swiping; adjustment the drying area for the coffee beans to be enough with the output; and change the packaging used to store coffee cherry beans for reducing wastage and 2) the middle stream management was for the added value of the product from the original production that sold cherry coffee in the price of 10 - 15 baht per kilogram; aggregation used for collecting the cherry coffee beans in amount of the demand; and development the process of producing coffee beans, substances, or roasted coffee beans for selling to customers in retailing or wholesale in coffee shops under the group brand. This would be able to reduce producing cost and increase product price up.