Creative development of local food products by participating in the Nakhon Chum Community Historical Park Special Area Kamphaeng Phet Province

Abstract

          The objectives of this research article were 1) to develop and promote creative local food products by participating in the Nakhon Chum Community Historical Park Special Area. Kamphaeng Phet Province 2) Upgrading the development of creative local food products by participating and transferring technology to be diversified using raw materials within the Nakhon Chum community for this research, it is a qualitative research. by using a qualitative research methodology from a sample of 100 people in the study area through in-depth interviews. observation and documentary information Analyze data with content analysis and prioritize the study found that Food development from local wisdom is the development of food products from the potential of local food materials. The results of the study from objective number 1 revealed that the creative local food development in the Nakhon Chum community was to enhance the culture. In strengthening the strengths that must be expedited from the upstream, middle, and downstream levels because of the diverse lifestyles of the Nakhon Chum community and the culture that has been passed down from generation to generation, and the second objective is that the potential of producing local food products There is a certain level of quality that uses techniques and local raw materials in the Nakhon Chum community. The transfer of knowledge and skills in the development of standards of local food products of the community the marketing mix factors are as follows: 1) Products It was found that the products were diverse and of various sizes, tastes, and quality were at a high level (3.78). 2) Price, it was found that the price was set at several levels and the price was clearly marked. The price was suitable for the product quality. at a high level (3.76) 3) As for distribution channels, it was found that the community market tourism booth Trade fairs with government agencies at a high level (3.67) 4) In terms of marketing promotion, it was found that there were public relations. Developing various media to reach more and more target customers at a high level (3.60)