A Development of Homestay for Sustainable Thainess Tourism: A Case Study of Ban Khuk Phatthana, Sukhothai Province, the Designed Area of Sukhothai - Si-Satchanalai-Kamphaeng Phet Historical Park

Abstract

          A Development of Homestay for Sustainable Thainess Tourism: A Case Study of Ban Khuk Phatthana, Sukhothai Province, the Designated Area of Sukhothai - Si-Satchanalai-Kamphaeng Phet Historical Park. This research aimed to 1) analyze the community potential of homestay development guidelines for supporting community-based tourism and 2) develop homestay houses for acquiring Thailand Homestay Standards certification. The participatory action research (PAR) was conducted with 50 respondents from Ban Khuk Phatthana using purposive sampling method. Data were collected by holding meetings, discussions and questionnaires. The study found that the potential of the respondents on tourism resources and homestay’s knowledge was at high level of 4.14  This showed that the community had the potential in homestay and community-based tourism that could be developed for a quality level. 14 homestay houses at Ban Kuk Pattana community were developed. In addition, the questionnaires of 30 purposive samplings were used to collect data concerning tourists’ satisfaction on availing themselves for tourism and homestay services at Baan Kuk Pattana community. The study found that the tourists’ satisfaction level was high, with an average of 3.96

          For recommendation, homestay houses should work collaboratively with Community-based Tourism (CBT) club by connecting tourism resources with travel programs. In addition, the cleanliness of homestay houses, local food with unique local wisdom and online communication skills should be emphasized. Moreover, young people should work closely with the community to publish public relations media. Local language and foreign languages also play important roles in developing homestay and tourism internationally.