Grass Broom Products Development by Don Pattana Basketry Enterprise Group, Naborkam Subdistrict, Amphur Muang, Kamphaeng Phet Province

Abstract

     This research had the aims as 1) to develop the grass broom products; 2) to develop the grass broom brand; 3) to develop the grass broom channel of distribution; and 4) to develop the records of income and expenses accounting of Don Pattana Basketry Enterprise Group, Amphur Muang, Kamphaeng Phet Province. This qualitative research included a population of 120 members of Don Pattana Basketry Enterprise Group. The data sources were 15 Don Pattana Basketry Enterprise members who produced the grass broom products and related stakeholders. Purposive sampling was used to select the sample group. The tools included structural interviewing, focus group discussions, and workshops. Data were analyzed by using content analysis.

     The results found that 1) the development of grass broom products expanded more advantages using, eg. transforming ordinary brooms into extendable brooms and fantasy brooms; 2) they developed the unique own brand; 3) distribution channels were improved by incorporating online platforms, eg. hosting live sessions on their Facebook page. After the research, it was found that the group’s revenue increased by 5% from their local stores and by 50% from online channels; and 4) the development of accounting practices involved training sessions on income and expense recording, enabling them to understand their profits and losses.