Factors affecting the intention to use coin-operated laundry convenience stores for users living in Pathum Thani Province

Abstract

          This research article aims (1) to study marketing mix factors (7P's) (2) to service quality factors level and (3) to analyze marketing mix factors and service quality factors that affect the intention to use the services of users of coin-operated laundry convenience stores of users living in Pathum Thani province. It is a quantitative research study, the sample who lives in Pathum Thani province total 400 people. The data were analyzed using descriptive statistics including frequency, percentages, mean, and standard deviation and test hypothesis using multiple regression analysis.

          The research results found that: marketing mix factors and service quality factors that affect service intention opinions at the highest level. The marketing mix factors was able to predict the intention to use coin-operated convenience stores by 56.8 percent. The factors that affect include physical environmental factors (ß=0.450), product factors (ß=0.268), price factors (ß=0.227) and personnel factors (ß=0.190), respectively. As for distribution channel factors, it has a negative impact on the service intention to use coin-operated laundry convenience stores. Next, services quality factors able to predict the service intention to use coin-operated laundromats at 66.6% with a statistical significance level of 0.05. The influencing factors are: assurance (ß = 0.440), followed by empathy (ß = 0.220) and responsiveness (ß = 0.208), respectively.