Life Coaches: The Role of Monks in the 21st Century

Abstract

The 21^st century is characterized by rapid innovation and change across society, economy, politics, and capitalism, leading to increased feelings of discontentment and suffering among individuals. As a result, various issues, including family problems, romantic relationships, and career challenges, have become prevalent. In response, some individuals seek guidance from life coaches, who possess expertise in offering support and guidance to help people address their problems and achieve their life goals. This profession has gained popularity in Thai society, as life coaches utilize positive language to provide advice that inspires and motivates their clients to implement positive changes in their lives. Therefore, it is important for monks to step forward and embrace the role of life coaches, aligning with the principles of spreading the teachings of Buddha according to current and future beneficial factors. The key qualities of monks serving as life coaches in the 21^st century include an altruistic ideology focused on benefiting others, a commitment to serving as role models with determination and wisdom, as well as employing methods to guide and empower individuals while providing comfort and encouragement for them to pursue their life goals. It is crucial for monks to utilize various media platforms to effectively connect with people and remain aligned with the dynamics of the 21^st century.