THE DECISION MODEL AFFECTING TO USE OF SOLAR CELL OF INDUSTRIES IN BANGKOK METROPOLITAN ADMINISTRATION AND SUBURB

Abstract

The objectives of this study were to study 1) Acceptance and decision-making process for solar energy use of an establishment 2) Performance of an establishment that chooses solar energy 3) Examine the decision model for choosing solar workplaces of the establishment. In Bangkok and perimeter By using the integrated research methodology between quantitative research and qualitative research The population studied is the establishment of a juristic person registered with the Department of Business Development. Ministry of Commerce The samples were executives / managers of establishments. Calculate sample size using the formula of Taro Yamane for 400 people. Use the specific selection method. By using questionnaires to collect data and Qualitative research The key informants were 9 academics involved in solar electricity systems by in-depth interviews. The tool used was interview form. The statistics used for data analysis were descriptive statistics and reference statistics. Which consists of percentage, average, standard deviation And multiple regression analysis. The results found that when considering the Multiple Correlation Coefficient with techniques step-by-step (S.E. = 0.380). Prediction standards from 10 predictive variables found that 6 variables enter the equation by prioritizing as follows possibility to buy in the future (β = 0.227), State policy (β = 0.192), Product attention (β = 0.174), expectation of use (β = 0.172), product knowledge (β = 0.137) and social influence (β = 0.117) together can predict variance of the performance of the enterprises in Bangkok and perimeter at 76.50% with statistically significant at 0.05 (R2 = 0.765)