STRATEGIES FOR SPIRITUAL TOURISM MANAGEMENTAFFECTING DECISIONS FOR TRAVELING WAT RAI KHING, NAKHON PATHOM PROVINCE

Abstract

The purposes of this research were; 1) to study the strategies for spiritual tourism management of people for traveling Wat Rai Khing, Nakhon Pathom Province, 2) to study the decision making of people for traveling Wat Rai Khing, Nakhon Pathom Province, 4) to study the strategies for spiritual tourism management affecting decisions for traveling Wat Rai Khing, Nakhon Pathom Province. Samples used in this research were 400 persons as sample size determination by Taro Yamane's calculation. Questionnaires forms were used as research tools, while statistics used were percentage, mean, standard deviation and multiple regression. 

            The results revealed that;

1. the strategies for spiritual tourism management of people for traveling Wat Rai Khing, Nakhon Pathom Province were overall in high level of opinion. For consideration in each aspect, it was found that in aspect of access to tourist attraction, activities, attractions and facilities were in high level of opinion, respectively.
2. The decision making of people for traveling Wat Rai Khing, Nakhon Pathom Province was overall in high level. The highest mean was in aspect of having good impression for traveling Wat Rai Khing and will revisit, while the next was traveling of Wat Rai Khing made visitors be happy and responded them with belief in sacred things.

3. the strategies for spiritual tourism management affecting decisions for traveling Wat Rai Khing, Nakhon Pathom Province found that in aspect of attractive things and facilities affecting decisions for traveling Wat Rai Khing, whereas in aspect of access to the tourist attraction and in aspect of activities did not effect to decisions for traveling Wat Rai Khing, Nakhon Pathom Province.