DEVELOPMENT OF LEADERSHIP COMPETENCY MODEL FOR SUCCESS IN COMMUNITY ENTERPRISE MANAGEMENT

Abstract

This research has two objectives 1) To study key factors of leadership competency in community enterprise management, 2) To create a leadership development model for community enterprise management. There are three informants: 1) Leaders of four community enterprises that received 2018-2019 National Outstanding Community Enterprise Award through selection by Department of Agricultural Extension from provincial level to national level, 2) The sample group of 400 community enterprise leaders from six regions of Office of Agricultural Extension and Development throughout the country, and 3) 30 Samut Songkram provincial community enterprise leaders who join the project from Mueang, Amphawa and Bang Khonthi Districts. The systematic research and development (R&D) research methodology is applied by using in-depth interviews, focus group discussions, questionnaire for data collection and synthesis of conceptual model. Qualitative and quantitative data analysis is applied: content analysis is used for qualitative study and factor analysis is used for quantitative study. Research findings show that key factors of leadership competency in community enterprise management include capabilities in risk management, problem solving, creative thinking, communication, decision making, self-development, knowledge management, marketing management, product management, socio-cultural capital development, environment management, network management, financial and accounting management, leadership, good personality, and having integrity and honesty. Besides, the leadership development model consists of three main parts 1) Assessment of enterprise’s self-development requirements in order for related agencies to conduct workshops according to requirements, 2) Arrangement of site visits relating to leadership competency, and 3) Organizing a forum to exchange knowledge between enterprises.