PHOTOTYPE AND STRATEGIES OF INSTITUTE OF MUAYTHAI STUDY THAILAND NATIONAL SPORT UNIVERSITY

Abstract

This article has an objective for 1) Analysis higher education policies and guideline for development Thai University up to worldclass standard world class. 2) Study essential need and feasibility of being Institute of Muaythai Study Thailand national sport University 3) To develop phototype and strategies of the institute. Population and sampling consist of University CEO, instructors, Muaythai chief organization, administrators and instructors of Thailand National sport University. Data analysis by mean and standard diviation. SWOT analysis used to develop Institutue strategies. The results found that: 1) University CEO, Muaythai chief organiztion and Muaythai exsperts revealed essential need, feasibility of being Institute of Muaythai Study as follow : to impel Muaythai become world herritage. Muaythai was International sport and, to become Muaythai research and development innovation Institution. Key success factor consist of: Muaythai was in educational system, Muaythai study Institute was governmental institute having authority to set Muaythai standard. 2) Need essential and feasibility were specialized institution to inherit Muaythai Thai itntangible herritage, to research and develop Muaythai innovation; To research and develop Muaythai curriculums To impel Muaythai become world herritage and international sports the feasibility level was ( = 4.50, SD = .80) 3) The institute organization model consist of broads of administration, director, quality assurance committee, partnership network section academic social service and conservative section. 4) The institute strategies consist of 4 strategic issues with 22 sub strategies.