THE CAUSAL FACTORS INFLUENCING TO CORPORATE SOCIAL RESPONSIBILITY OF SMALL AND MEDIUM ENTERPRISES MEDICAL DEVICE IN THAILAND
Keywords:
Corporate Social Responsibility, Medical Device, Entrepreneurial CompetenciesAbstract
The objectives of this research article were: 1) To study corporate social responsibility 2) To study factors that influence of corporate social responsibility 3) Develop planning guideline of corporate social responsibility of small and medium enterprises about medical devices in Thailand. This research is a mixed methods: quantitative research and qualitative research. The population group is 689 medical devices. The sample as follow 144 medical equipment, 32 reagents and diagnostic kits, 26 service and software, 261 medical material and 160 others. The qualitative population groups are proprietor and president. The research instruments are interview and questionnaire. Data analyses are descriptive statistics, inferential statistics and structural equation modeling. The results of research were found as follows: 1) corporate social responsibility of small and medium enterprises about medical devices in Thailand such as employee relation, customer relations, community relations and government relations. 2) Factors that influence of corporate social responsibility of small and medium enterprises about medical devices in Thailand found that entrepreneurial competencies, transformational leadership, market orientation and have direct influence positive for the performance of the organization and 3) Develop planning guideline of corporate social responsibility of small and medium enterprises about medical devices in Thailand found that conducting businesses with care to stakeholders, economy, society and environment with morals and ethics as well as good governance to control of various activity It is honest, reveal and justice.
References
สุเมธ กาญจนพันธ์. (2551). กลยุทธ์การบริหารจัดการด้านความรับผิดชอบต่อสังคมขององค์กรธุรกิจ. ใน วิทยานิพนธ์นิเทศศาสตรมหาบัณฑิต สาขาประชาสัมพันธ์. จุฬาลงกรณ์มหาวิทยาลัย.
อนุวัตร จุลินทร. (2561). ปัจจัยที่มีผลต่อพฤติกรรมความรับผิดชอบต่อสังคมขององค์กรของผู้ประกอบการวิสาหกิจขนาดกลางและขนาดย่อมของไทย. ใน วิทยานิพนธ์ปรัชญาดุษฎีบัณฑิต สาขาวิชาการวิจัยพฤติกรรมศาสตร์ประยุกต์. มหาวิทยาลัยศรีนครินทรวิโรฒ.
อุตสาหกรรมเครื่องมือแพทย์ของประเทศไทย. (2560). สมุดปกขาว เรื่อง “อุตสาหกรรมเครื่องมือแพทย์ของประเทศไทย. กรุงเทพมหานคร: ฝ่ายวิจัยนโยบาย สวทช.
Adeneye, Y. B. & Ahmed, M. (2015). CORPORATE SOCIAL RESPONSIBILITY AND COMPANY PERFORMANCE. Journal of Business Studies Quarterly, 7(1), 151-166.
Ansoff, H. I. (1965). Corporate Strategy. New York: McGraw-Hil,.
Chih, H.-H. & Chih, H.-L. (2014). Doing good with or without being known? Media coverage of corporate social performance and its impact on corporate financial performance. Managerial Finance, 40(9), 883-891.
Feng, M. et al. (2015). Monetary compensation, workforce-oriented corporate social responsibility, and firm performance. American Journal of Business, 30(3), 196-215.
Hogan, K. et al. (2014). The Role of Corporate Philanthropy on Ratings of Corporate Social Responsibility and Shareholder Return. Journal of Leadership, Accountability and Ethics, 11(3), 108-125.
Jamali, D. (2010). The CSR of MNC Subsidiaries in Developing Countries: Global, Local, Substantive or Diluted? Journal of Business Ethics, 93(1), 181-200.
Kozlowski, K. M. (2014). An investigation of environmental corporate social responsibility and its relationship to corporate performance and corporate risk in the U.S. hotel industry. (3614230 Ph.D.), Capella University, Ann Arbor. Retrieved july 12, 2019, from http://search. proquest.com/docview/ 1513601350?accountid =28710 ABI/INFORMCollection; ProQuest Dissertations & Theses Global database.
Porter, M. E. . (1990). The Competitive Advantage of Nations. London: Macmillan.
Porter, M. E. (1980). Competitive Strategic Technique for Analyzing Industrial And Competitors. New York: The Five Force Free Press.
