THE MODEL OF FITNESS BUSINESS MANAGEMENT FOR SUSTAINABLE GROWTH

Abstract

          The objectives of the study were to: 1) study the operating conditions of a small fitness business 2) study the components of a small fitness business management model for sustainable growth, and 3) develop a model for a small fitness business management for sustainable growth. The research is mixed method. It consists of qualitative research. The samples are included 5 who operated a small business fitness and quantitative research. The samples which included 374 who operated a small business fitness, the tools in this study was questionnaires, the statistics used were percentage, mean, standard deviation, Pearson correlation coefficient and stepwise multiple regression analysis. The article showed that1) Focus on service, the people in the organization must have the same attitude. Good service covers tools customer service equipment must always be readily available and up to standard.2) Composition of the Management model the respondents gave opinions on the condition of the management operation. Overall, it was at the highest level : style, strategy, staff.3) The development of the model was contained 2 main components: the general fitness business management, the operation for sustainability and 8 sub-components: providing various public relations/channels, finding a new group of the markets, (retaining honesty, moral/virtue, and ethics), finding sources of capital for business investment, managing the members of fitness business groups, cultivating the employees with loyalty and organizational awareness, creating a truly impressive and unique brand name, and creating an executives’ organization administration model.