MANAGEMENT OF SPORTS AND TOURISM PROMOTION FOR URBAN DEVELOPMENT OF BURI RAM PROVINCE

Abstract

The objectives of this research were; 1) to study the management of sports and tourism promotion in Buri Ram province; 2) to study factor affecting the management of sports and tourism promotion for urban development of Buri Ram province; and 3) to find ways of the management of sports and tourism promotion for urban development of Buri Ram province. A qualitative research method was used in-depth interviews of 30 key informants that including senior management, sports and tourism executives, and sports professionals and tourists then presenting information obtained by descriptive. The research results indicated as follow: 1. The management of sports and tourism promotion in Buri Ram resulted from lack of knowledge, understanding, coordination, insufficient budget, causing management to not achieve the target set. 2. Factor affecting the management of sports and tourism promotion in Buri Ram province; that by agencies from the government, private and public sectors have given recommendations by promoting and supporting Thai identity, quality and local sustainability, as well as establishing a database and evaluation system, respectively. 3. Guidelines for the management of sports and tourism promotion are as follows: 3.1) The area should be developed as well as improving the infrastructure and various facilities, developing the quality of tourist attractions and the environment to be international level. 3.2) Human resource development and entrepreneurship in tourism are in a manner consistent with the planned policy implementation and evaluation system. 3.3) Promoting geo-social and cultural diversity to add value as well as promoting the participation of people in expressing opinions on the forms of sports and tourism in Buri Ram province to be more effective.