EXPANSION OF ONLINE MARKET PRODUCT OPPORTUNITIES FROM LAO KRANG ETHNIC WISDOM, TO INTERNATIONAL CUSTOMERS

Abstract

               The objectives of this research article were to 1) study the current situation of products from Lao - Khrang ethnic group wisdom 2) study the marketing problems of Lao - Khrang ethnic wisdom products and 3) study approach for online marketing opportunities, products from Lao - Khrang ethnic group. The sample group selected for convenience was 384 foreign customers, the specific randomization includes 15 manufacturers and 5 stakeholders.  The used tools were questionnaires and interviews, presenting descriptive statistics. The quantitative data were analyzed by using frequency, percentage values, mean, standard deviation. The qualitative data were analyzed by using in - depth interviews on relevant issues from open - ended questions, content was analyzed by counting the data repeatedly. The results of the research were as follows: 1) products from the Lao - Khrang ethnic group's wisdom, the producers worked together as a group; They made woven fabric products mostly for sale and wearing in traditional festivals. The small number of manufacturers, hard to find, lack of continuity in sales, sluggish sales, products does not elevate, the sale is in the local area, the buyer is a community person. 2) problems in marketing of products from Lao - Khrang ethnic group's wisdom, namely the product variety, not up - to - date, lack of certification from relevant agencies, the packaging of products is not unique, manufacturers lack knowledge of costs, narrow distribution channels, lacking of marketing promotion. 3) ways to expand online market opportunities Lao - Khrang national products for foreign customers are as follows: 1) Social media, including Facebook, Instagram, and Line Ad 2) Search Engine Marketing/Search Engine Optimization 3) Blogging 4) Email Marketing 5) Video Marketing: These are good ways to increase sales.