STRUCTURAL EQUATION MODEL OF FACTORS INFLUENCING PERFORMANCE OF COMMUNITY ENTERPRISES
Keywords:
Community Enterprise, Transformational Leadership, Learning and Growth, Internal Processes, PerformanceAbstract
The objectives of this research article were to analyze the structural equation model of factors influencing the performance of community enterprises in Surat Thani Province and to study the guidelines for development of community enterprise in Surat Thani Province for continuous improvement in performance. This research utilized a mixed method approach. The quantitative research consisted of 520 samples using stratified sampling. Data were collected from the chair, vice president and directors of the community enterprise using questionnaires. The data were analyzed by structural equation model. The qualitative research collected data from key informants - chairman, vice president and director of the community enterprise - focus group of 16 people, divided into 2 groups of 8 people each and in-depth interviews of 8 people. Using semi-structured interviews and data analysis with content analysis. The results were found that the developed model consisted of four latent variables: transformational leadership, learning and growth, internal processes and performance that were consistent with empirical data a good - fit (X2/df = 1.980, RMSEA = 0.047, CFI = 0.990, SRMR = 0.033). The guidelines for the development of community enterprise in Surat Thani Province for continuous improvement in performance, namely 1) community enterprise leaders should have a transformational leadership model 2) strong learning and growth 3) internal processes must be ready to provide customer service under corporate social responsibility 4) performance according to the target and 5) operations according to the strategy map community enterprises must pay attention to various dimensions In the strategy map of community enterprises.
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