CULTURAL TOURISM MANAGEMENT BASED ON THE CONCEPT OF SUSTAINABLE CREATIVE ECONOMY IN NAN PROVINCE

Abstract

          The objectives of this research article were to 1) study cultural tourism management, 2) study factors affecting cultural tourism management, and 3) study cultural tourism management approaches based on the concept of the sustainable creative economy in Nan Province. Qualitative research was used by in - depth interviews with 40 key informants. The research instruments were interview and analysis questions, reading the results, interpreting and conclusions. The research results found as follows: 1) Nan province has organized cultural tourism in the form of community participation, network tourism, and attractions by developing a set of local knowledge and wisdom appropriate for the current social context. 2) The factors affecting tourism management in Nan province showed that due to its tourism potential, along with being accepted by local stakeholders, it has a remarkable effect on the benefits of tourism site recovery, culture and local wisdom, and tourism management to improve the quality of tourist attractions, services, and tourism personnel along with budget support for the tourism needs of residents in the area to direct the development of tourism as creative economy concept participation of all sectors involved. 3) Cultural tourism management guidelines based on the concept of the sustainable creative economy is that Nan Province has important strengths, especially for Lanna uniqueness in tradition, culture, art, and beautiful archaeological sites. Therefore, opportunities should be given to people as well as the public and private sectors to work together in systematic management in order to create economic opportunities for thorough and sustainable income distribution to local communities.