THE INFLUENCING OF FACEBOOK USAGE FOR INFORMATION ON POLITICAL INTEREST AND PARTICIPATION IN POLITICS
Keywords:
Facebook Usage for Information, Political Interest, Participation in PoliticsAbstract
The objective of this research article were to 1) study the characteristic of Facebook usage for information on the participation in politics 2) study the influencing of Facebook usage on political interest, political knowledge, political discussion, political participation and voting. The researcher developed 34 items of a questionnaire and collected from 397 respondents of the people over 18 years who located in the lower of the North Eastern of Thailand. The simple random was used. The statistical analysis are frequency, percentage, means, standard deviation, and F-test MANOVA analysis of variance. The results found that 1) the characteristic of Facebook usage for following political information contributed 49.6% and 30.5% represented the characteristic of following political information in terms of newspaper, television or radio as traditional media. 2) the influencing of Facebook usage impacted significantly on political interest such as political knowledge, political discussion and political participation meanwhile, the influencing of perceived usefulness of current information and political knowledge from peer group in Facebook predicted significantly on political interest at coefficient R2 = .09. Besides, the following of information from non-government group and national politician predicted political knowledge and political discussion at R2 = .04, .06, respectively. Moreover, the influencing of the following local politician news and national politician still impacted simultaneously on political participation at R2 = .10. Importantly, the next election voting influenced simultaneously the following news from government and non-government through radio or television at R2 = .06.
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