THE STRENGTHENING TRADITIONAL VALUES OF THE GARLANDS CUSTOM THAT MADE WITH PADDY RICE STYLE FOR CULTURAL TOURISM

Abstract

          The objectives of this research article were to study the knowledge of popped rice garland parade traditions by Yasothon people. It aimed to study the ways of creating value and making a handbook for creating values in the principles of innovative ways in a community of cultural tourism according to the principles of merit (Thitthadhammikatthapayot). It is a mixed research design. The population was 15,376 people, and the sample group consisted of 375 people. The quantitative research data was collected by 375 questionnaires, and the qualitative method was the in-depth interview of 20 people. The results were analyzed using descriptive statistics such as percentage, means, standard deviation, and Pearson's Correlation Coefficient using statistical computer software. Qualitative data was analyzed using descriptive synthesis analysis methods. Results of the study showed that popped rice garland parade traditions originated from buddhist literature. traditions create spiritual values and build reputation for people in mahachanachai district yasothon province. Therefore, the new generation must work together to conserve and continue to live with the community forever. as for the system and methods of enhancing cultural tourism values, it was found that religious leaders should have a good awareness of traditions to stand out continuously, the ritual leaders should be good role models in continuation of community traditions, government agencies provide continuous support, community leaders should promote cultural tourism in a variety of ways. and community members must build good friendships with each other promote local wisdom Build good immunity at the family and social level. In addition, the researcher has processed, interpreted, analyzed and synthesized the research results from both quantitative and qualitative data and then used it to create a manual for enhancing the value of the popped rice garland parade tradition for cultural tourism using the principle of Thitthadhammikatthapayot and apply it in the local area