CREATING FASHION LIFESTYLE PRODUCTS TO PROMOTE CULTURAL TOURISM IN THE OLD TOWN OF SONGKHLA

Abstract

              The objective of this research was to design fashion lifestyle products reflecting the cultural identity of Songkhla’s Old Town area according to the way of cultural tourism. Food, desserts, architecture, traditions, costume, and local textile in Songkhla Province were examined. The research applied the qualitative research approach. The questionnaire and semi-structural interview with the stakeholders, entrepreneurs, scholars, and tourists were used as the research tool. The obtained data were obtained guidelines for fashion lifestyle product designed reflecting the cultural identity of Songkhla’s Old Town area. The results of the study revealed that Songkhla Old Town is multicultural, Thai, Chinese and Muslim. Research results showed that Songkhla Old Town was the multi-cultural region combining traditional of Thai, Chinese and Muslim cultures which was the influence when it was the port connecting Malay Peninsula. It was influenced by the former port city linking the Malay Peninsula and the cultural trajectory that appears to date in architecture. House buildings, porcelain cup, dress, Food, snacks and baking molds, as well as antique jewelry. It has a consistent connection in the manner of the ivy pattern. The results of the research led to lifestyle fashion products that catered to the tourism trajectory of Songkhla Old Town. The main material is batik to reflect the way the dress code has been made in the past. Multicultural batik fabrics in the research developed into neck pillows, suitcases, hats, masks, camera straps, sneakers. Souvenirs created from patterns such as stencil brooches Pocket-sized glass and earrings by decorating the product surface with patterns. The research has been developed as a rubber waste material from Songkhla Rubber Pillow Processing Group. Neck pillow filling to increase the value of waste materials in Songkhla province.