THE INFLUENCE OF CASUAL FACTORS REPURCHASING INTENTION ON SEVEN DELIVERY APPLICATION OF CONSUMERS IN BANGKOK AND ITS VICINITY

Abstract

The objectives of this research article were to develop and validate the consistency of a causal of relationship model of the customer's repurchasing intention in online shopping on seven delivery Application in Bangkok and Its Vicinity and to study the influence of casual factors repurchasing intention on seven delivery Application of consumers in Bangkok and Its Vicinity. This is quantitative research by collecting and analyzing numerical data by using online questionnaires from 399 consumers living in Bangkok and Metropolitan regions who purchased the goods on 7- eleven Delivery Application at least 2 times. Data analysis from online questionnaire is to find out the frequency, the percentage and the structural equation model. The research found out the causal relationship model of these 6 factors of development; such as 1) perceived service quality 2) perceived product quality 3) perceived price fairness 4) customer satisfaction 5) trust 6) repurchase intention. The model is in accordance with the obvious data by considering Chi-Square (c²) = 521.86, degree of freedom (df)= 369, CMIN/df 1.41, GFI = 0.92, AGFI = 0.90, SRMR = 0.03, RMSEA = 0.03, Forecasting coefficient = 0.96. The variable in this model can explain the variance of customer repurchase intention on seven eleven delivery Application about 96 percent and the factors of trust and customer satisfaction for the perceived product quality can influence the customer repurchase intention in sequence.