THE EFFECTS OF MAI USAGE ON VALUE-BASED RISK MANAGEMENT AND VALUE CREATION: AN EMPIRICAL INVESTIGATION OF ELECTRICAL AND ELECTRONICS IN THAILAND

Authors

  • Palawee Puttikunsakon Mahasarakham University
  • Nuttavong Poonpool Mahasarakham University
  • Suwan Wangcharoendate Mahasarakham University

Keywords:

Management Accounting Information Usage, Value-Based Risk Management, Value Creation, Empirical Investigation

Abstract

The objectives of this research article were to test the relationship and effect of the management accounting information usage on value-based risk management and value creation and to test the relationship and effect of value-based risk management on value creation of electrical and electronic businesses in Thailand. Concept application based on resource advantage theory (R-A theory) and contingency theory. Empirical research using questionnaires as a tool to data collection from sample 210 chief accounting officer of electrical and electronic businesses. The sample size was determined using Taro Yamane's formula at a 95% confidence level. The statistics used to analyze the data consisted of mean, standard deviation, multiple correlation analysis, and the hypothesis has been tested using multiple regression analysis. The results of the research showed that the management accounting information usage has a positive correlation and effect on value-based risk management (β1 = 0.637, p < 0.00) and value creation (β4 = 0.542, p < 0.00). The results also found that value-based risk management has a positive relationship and impact on value creation (β7 = 0.753, p < 0.00) at the level of 0.01. The results of this study aimed at executives to recognize the benefits of applying management accounting information to achieve the objectives of effective risk management within the organization, including the success of work innovation and manufacturing processes that add value to products and services as well as delivering superior value to customers and stakeholders of the corporate. Suggestions for future research the conceptual framework should test with other industry groups to confirm educational outcomes.

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Published

2022-03-30

How to Cite

Puttikunsakon, P. ., Poonpool, N. ., & Wangcharoendate, S. . (2022). THE EFFECTS OF MAI USAGE ON VALUE-BASED RISK MANAGEMENT AND VALUE CREATION: AN EMPIRICAL INVESTIGATION OF ELECTRICAL AND ELECTRONICS IN THAILAND. Journal of Buddhist Anthropology, 7(3), 454–471. Retrieved from https://so04.tci-thaijo.org/index.php/JSBA/article/view/257574

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Research Articles