DEVELOPING A CAUSAL MODEL FOR PERSONNEL MANAGEMENT IN THE MULTICULTURAL SOCIETY OF AREA 3 SOUTHERN BORDER PROVINCES TO CREATE THE COMPETITIVENESS OF THE ORGANIZATION IN THE DIGITAL ERA

Abstract

The objectives of this research article were to 1) study the problem to the development of causal models, personnel management in multicultural societies 2) Study factors influencing the development of causal models, personnel management in multicultural societies, 3) propose the form to development of causal models, personnel management in multicultural societies of the three southern border provinces to create organizational competitiveness in the digital age by using mixed methods research consists of qualitative research which the sample included 1) 8 senior executives, 2) 4 senior government officials, and 3) 3 scholars involved in managing personnel in multicultural society, total are 15 people. And quantitative research, informants include 400 senior executives. It found that the model of developing causal models for personnel management in multicultural societies of the three southern border provinces to create the organization's competitiveness in the digital age consists of 1) Digital technology innovation with an influence of 0.439. It consists of 3 components: 1.1) product and service technology innovation,              1.2) process technology innovation, and 1.3) management technology innovation. 2) Strategic leadership, with an influence value of 0.398, consists of 3 elements: 2.1) leadership patterns and changes, 2.2) leadership patterns and transitions, and 2.3) creative leadership patter. 3) Organization modification with an influence of 0.288 consists of 3 elements: 3.1) policy, 3.2) organizational structure, and              3.3) resource. The development model of technology to promote the organization's capabilities in the digital era is consistent with empirical information, which supports the effectiveness of all organizational operations in the digital era to achieve its goals effectively.