COMM. TECH DETERMINISM IN THE CONTEXT OF E-SPORTS

Abstract

E-sports emerges from digital disruption and the emergence of the Internet network system. It is a new sport that is becoming popular all over the world including Thailand. But there are doubts from many sectors about the sport. How are their unique, characteristics, exclusivity, and how it differs from trad itional sports? The researcher uses Technology determinism Theory to analyze this phenomenon and use the business ecosystem concept to compare the overall composition of the traditional sports business and e-sports. It can be considered in two perspectives as defined in the first conceptual framework of technology theory. (A) The question is, when communication technology changes, what impact will it have on the social level In the context of e-sports is one clear example of the shift in sports that are different from traditional sports. There is adaptation in every element in the sports ecosystem, both in terms of Athletes, Sports Science, Sport Formats, Sports Association Management, Audience and Fans Groups, Sports Sponsorships, Channels to Watch Matches and dissemination of information. In model (B), the concept in model (B) The question, in turn, is that under conditions of social change? Would be the precursor to technological advancement? Due to the speed of Internet technology and visualization, the behavior of video game players has changed. Videogame players require visual, audio, interaction and a more realistic gaming experience. As a result, new technologies such as AR (Augmented Reality), VR (Virtual Reality) and AI (Artificial Intelligence) have been developed to enhance the experience for both players and future audiences. The video game is constantly evolving. The future of video games requires creativity and update with new technologies.