GOVERNMENT APPLICATIONS ACCEPTANCE OF CITIZEN

Abstract

The objective of this research was to study the following: 1) Demographic factors that influenced the process of government application acceptance in Thai citizens, 2) Relationship factors related to citizens’ acceptance of the government application, and 3) Ways to improve the process of government application acceptance. Mixed-method research, Qualitative and Quantitative, were conducted in parallel. For the Quantitative Research, analytical statistics used a nationwide online Accidental Sampling method to obtain 400 samples. For the Qualitative Research, analyze data by generating conclusions from the statistical package of 3 groups, a total of 16 in-depth interview samples. (1) 10 everyday citizens explicitly chosen from the Quantitative Research participants, (2) 3 experts who work in the application development field, (3) 3 policymakers who are decision-makers in the Ministry of Digital Economy and Society. The structured in-depth interview format analysis using the conceptual framework, combined with related theories and research, indicated that: 1) Users’ demographic differences did not affect the application acceptance process. 2) Factors influencing the acceptance process of government applications were positively correlated, which shows the excellent tendencies of the people who believe in government applications. 3) User’s process in the government application acceptance considering. 1) the application should base on public benefit, be user-friendly, with high cyber security, respectively 2) before the application development process, communication between government agencies or an appointed central authority is essential for coordination to reduce redundancy in the application development process. 3) The government should develop One Single Application that combines government services in one platform