FACTORS EFFECTING FOR INTENTION TO USE THE OPENSOURCE SOFTWARE IN BUSINESSES FOR STARTUP: BANGKOK AREA

Abstract

The objectives of research were to study the factors that influence using the opensource software for startup enterprises in Bangkok and to analyze the causal structure relationship of factors that affect using the opensource software for startup enterprises in Bangkok. This survey research was to study the sample group and collecting data from executives and operators of startup enterprises in Bangkok. The sample group consisted of 320 executives and operators selected by specific randomized method. A questionnaires was used as a tool to collect data. The data were analyzed using descriptive statistics (frequency, percentage, mean and standard deviation), and the statistical method for hypothesis testing was the Structural Equation Modeling (SEM). The results of the analysis of structural equation modeling with empirical data showed that the analytical model was consistent with the empirical data. It was found that all the test statistical values ​​passed the acceptance criteria: x²/df = 1.087, p = 0.234, GFI = 0.951, AGFI = 0.936, CFI = 0.954, RMSEA = 0.017; and the causal structure relationship model developed from the variables was found to be harmonious with the empirical data such as the system quality factors, the information quality factors and the reputation of the system. There are causal relationships that influence the decisions to use the opensource software for the startup enterprises in Bangkok at the statistically significant level of 0.05.