An Analysis on Push and Pull Motivations of Thai Tourists to Kamphaeng Phet Province of Thailand

บทคัดย่อ

The purpose of this quantitative study was to investigate travel motivation to Kamphaeng Phet of Thai tourists and examine how push and pull travel motivations explained and predicted destination satisfaction to Khamphaeng Phet. The sample of this research was 400 Thai tourists who were traveling to Kamphaeng Phet during August to October 2018.

A two-parts survey questionnaire focused on demographic variables, push and pull motivations factors, and suggestions. Push and pull questions were assessed, using a 5-point Likert scale. The last part was opened to write the suggestion.

A result revealed that the influencing pull factors were the beautiful scenery, peaceful and historical sites, while the most influencing push factor were escaping from same daily life, meeting new people and visiting a place that their friends have been to. It is recommended to the tourism stakeholder to pay attention to the safety and security system of the province. Moreover, the infrastructure should be well-maintained.