Commercialization Strategies for Non-contact Temperature Measurement System
Keywords:
non-contact temperature measurement, fever screening, infrared thermal imagingAbstract
This article studies the strategies for commercialization of a non-contact temperature measurement system which has been successfully developed. By integrating thermal camera technology with automatic face detection techniques, the innovation has economical price while maintaining high efficiency and global acceptance. The study employed a sample analysis method by sending 40 units of non-contact temperature measurement device for test run in six regions nationwide over a period of 22 months. Additionally, a review of relevant literature and researches was conducted. The study found that successful commercialization of product prototype was the result of the following strategies: identifying user groups and formulating well-defined commercialization strategies; designing a high-quality product that passed various safety standard tests thus increasing confidence among target audiences and users; determining product place by adding selling points and providing customers with choices that respond to their needs; and conducting research and analysis of competitors’ products in similar categories, most of which were imported. This data was used for determining the product's selling points and pricing. Moreover, online and offline PR campaigns and product showcasing in exhibitions and trade fairs provided additional platforms for disseminating product information to target audiences.
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