Factors Affecting Thai Tourists Traveling to the Accredited Tourist Attraction: A Case Study of Thung-hong Mauhom Fabric Learning Center, Phrae Province
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Abstract
The aim of the research was to explore factors affecting Thai tourists on traveling to the accredited tourist attraction Thung-hong Mauhom Fabric Learning Center, Phrae Province. One hundred and fifty tourists (150 participants) who travelled to Thung-hong Mauhom Fabric Learning Center were selected as a sample group. Analysis of variance (ANOVA) were employed to analyze the data at the significance level of 0.05. The results indicate that factors affecting Thai tourists to travel to Thung-hong Mauhom Fabric Learning Center were, education level, marital status, income, service of the officer , area cleaning and environmental conservation and credit of quality and standard of attraction. The author suggests that Department of Tourism, Ministry of Tourism and Sport should enhance knowledge and awareness of the tourism quality assessment and tourism accreditation. Tourism Authority of Thailand should enhance and publicize event promoting accredited tourist attractions of Thailand should enhance and publicize events promoting accredited tourist attractions to attract more tourists. Additionally, Local Organization should provide resources to develop tourism quality and standard of tourist attractions in their area.
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References
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