Factors Affecting Thai Tourists Traveling to the Accredited Tourist Attraction: A Case Study of Thung-hong Mauhom Fabric Learning Center, Phrae Province
Keywords:
Tourist Attraction, Quality of Tourist Attraction, Standard of Tourist Attraction, FactorsAbstract
The aim of the research was to explore factors affecting Thai tourists on traveling to the accredited tourist attraction Thung-hong Mauhom Fabric Learning Center, Phrae Province. One hundred and fifty tourists (150 participants) who travelled to Thung-hong Mauhom Fabric Learning Center were selected as a sample group. Analysis of variance (ANOVA) were employed to analyze the data at the significance level of 0.05. The results indicate that factors affecting Thai tourists to travel to Thung-hong Mauhom Fabric Learning Center were, education level, marital status, income, service of the officer , area cleaning and environmental conservation and credit of quality and standard of attraction. The author suggests that Department of Tourism, Ministry of Tourism and Sport should enhance knowledge and awareness of the tourism quality assessment and tourism accreditation. Tourism Authority of Thailand should enhance and publicize event promoting accredited tourist attractions of Thailand should enhance and publicize events promoting accredited tourist attractions to attract more tourists. Additionally, Local Organization should provide resources to develop tourism quality and standard of tourist attractions in their area.
References
Hirikamol, Piyawadee. (2002). Thai Tourist Behavior on Sukhothai Province Tourism. Unpublished Master’s Thesis, Sukhothaitammatirat University.
ICT Thunghong Phrae. (2015). E-catalogue. Retrieved June 8,2015, from web site www.ictthunghong.com.
Meeprawat, Boonluer. (2010). Motivating Factors Affecting on Bang Pa – In Palace Tourism of Thai Tourists. Unpublished Master’s Thesis, Valaya Alongkorn Rajabhat University.
Naiyananon, Pratsanee. (2006). Effectiveness to the Tourism and the Tourists Behavior in Erawan National Park. Unpublished Master’s Thesis. Naresuan University.
Office of the National Economic and Social Development Board. (2012). The Eleventh National Economic And Social Development Plan (2012 - 2016). Bangkok: Office of the National Economic and Social Development Board.
Paethong, Poolpol. (2011). The Factors Influencing to the Thai Tourist’s Decision to Consumer Nature and Adventure Tourism in Prachinburi Province. Unpublished Master’s Thesis. Burapa University.
Pairojpiriyakul, Atikarn and Taweepornpathomgul, Suchart. (2012). Factors Affecting Thai Tourists’ Decision to Visit Muang Luang Prabang. Unpublished Master’s Thesis. Chulalongkorn University.
Panyawongngam, Leechai. (2011). Factors Influencing Tourism Industry in Bangkok. Bangkok : Rajamangala University of Technology Krungthep.
Sankamrueng, Cholada and Kongsawaskiet, Kittiphan. (2013). Factors Affecting Tourism Demand : Case Study of Tourism in Loey. Journal of Finance, Investment, Marketing and Business Management. 3 (4) : 223 - 242.
Suwanvigit, Wassana. (2014). Factors Influencing Tourists’ Decision Making to Travel to Indonesia – Malaysia – Thailand Growth Triangle (IMT – GT) : Only Within Thailand Area. Journal of Thai Hospitality and Tourism. Journal of Hospitality and Tourism. 9(1) : 18 - 33.
