การจัดการการท่องเที่ยวเชิงสุขภาพ: กรณีศึกษาอุตสาหกรรมการท่องเที่ยวเชิงสุขภาพในประเทศไทย
คำสำคัญ:
การท่องเที่ยวเชิงสุขภาพ, กลไกการจัดการภาครัฐ, องค์การไทย, การตลาดการท่องเที่ยวเชิงสุขภาพบทคัดย่อ
การศึกษามีวัตถุประสงค์เพื่อศึกษากลไกของภาครัฐที่สนับสนุนส่งเสริมการท่องเที่ยวเชิงสุขภาพ รวมถึงความสัมพันธ์ระหว่างอุตสาหกรรม บทบาทและความรับผิดชอบ เพื่อส่งเสริมการมีสุขภาพยืนยาว โดยการศึกษาใช้วิธีการสัมภาษณ์เชิงลึกกับผู้บริหาร 30 คน จาก กรมสนับสนุนบริการสุขภาพกระทรวงสาธารณสุขกรมการท่องเที่ยวและการท่องเที่ยวแห่งประเทศไทย (ททท.) กระทรวงการท่องเที่ยวและกีฬา ผลการศึกษาพบว่า สามหน่วยงานหลักที่ดำเนินการสนับสนุนส่งเสริมการท่องเที่ยวเชิงสุขภาพ คือกรมสนับสนุนบริการสุขภาพกระทรวงสาธารณสุขกรมการท่องเที่ยวและการท่องเที่ยวแห่งประเทศไทย (ททท.) กระทรวงการท่องเที่ยวและกีฬาโดยกระทรวงสาธารณสุขดูแลมาตรฐานผลิตภัณฑ์ที่เกี่ยวเนื่องกับสุขภาพและผู้ประกอบการธุรกิจเกี่ยวเนื่องกับสุขภาพส่วนกระทรวงการท่องเที่ยวและกีฬาดูแลมาตรฐานของโครงสร้างพื้นฐานและสิ่งอำนวยความสะดวกเพื่อการท่องเที่ยวการพัฒนาฟื้นฟูแหล่งท่องเที่ยวให้เกิดความยั่งยืนการพัฒนาสินค้าและบริการรวมทั้งการสร้างความเชื่อมั่นให้นักท่องเที่ยวรับรู้และเข้าใจภาพลักษณ์ที่ดีของประเทศรวมทั้งททท. ส่งเสริมตลาดการท่องเที่ยวภายในและต่างประเทศ
เอกสารอ้างอิง
Ardell, D. B. (1986), High LevelWellness 2nd, Berkeley,Ten Speed Press.
Benson, H., & Stuart, E. M. (1992), The Wellness Book, NewYork, John Wiley & Sons.
Bunyawongroj, P. (2009),Wellness Tourism and Medical Tourism, paperpresented at Towards
Internationalization Thai Spa Expo, February 12, 2009,Bangkok.
Carrera, P. M., & Bridges, J. FP (2014),Globalization and Healthcare: Understanding Health and
Medical Tourism,Retrieved from http://dx.doi.org/10.1586/14737167.6.4
Chan, J. S.; Prebensen, N., &Huan, T. C. (2008) “Determining the Motivation of Wellness Travelers”.
International Journal of Tourism and Hospitality Research, 19(1), 120-127.
Chan, R. (2002), “Trade in Health Service”,Bulletin of the World Health Organization, 8(2),
125-127.
Chinai, R., &Goswami, R. (2007), “Medical Visas Mark Growth of Indian Medical Tourism”, Bulletin
of the World Health Organization,85(2), 164-165.
Dacanay, J., & Rodolfo, M. (2005),Challenges in Health Service Trade: Philippine Case,
Discussion Paper No. 2005-30. Makati: Philippine Institute for Development Studies.
Dunn, H.L. (1965) High-Level Wellness Means Canadian. Journal of Public Health, 50(1),
447-457
Economist Intelligence Unit. (2011),“Travelling for Health: The Potential for Medical Tourism”,
Retrieved from http://www.eic.com
Edgell, D. L. Sr. (1999), Tourism Policy: The Next Millennium, Champaign, IL,Sagamore.
Greenberg, J. S.,&Dintiman, G. B. (1997), Wellness: Creating a Life of Health and Fitness, Boston
John Wiley & Sons.
Global Spa Summit (2011),“Wellness Tourism and Medical Tourism Where Do Spa Fit?”, Retrieved
fromhttp://www.leadingspaofcanada.com
Goodrich, J. N., & Goodrich, K. L. (1987),Health-Care Tourism: An Exploratory Study, London,
Butterworth & Co.
Horowitz, M. D., &Rosensweig, J. A. (2007), “Medical Tourism: Globalization of the Healthcare
Market Place”, Retrieved from http://www.medscape.com/viewarticle/564406
Hall, C.M. (2011), “Health and Medical Tourism: A Kill or Cure for Global Public Health?”, Retrieved
fromhttp://dx.doi.org/10.1108/16605371111127198
Hazarika, I. (2010),“Medical Tourism: Its Potential Impact on the Health Workforce and Health
System in India”, Health Policy and Planning Journal, 25(3), 248-251.
Henderson, J.C. (2003), “Healthcare Tourism in Southeast Asia”, Tourism Review International
Journal, 7(3), 111-121.
Hodgkinson, P. G. (1994), “The Management of Health and Safety Hazards in Tourist Resorts: World
Tourism Organization”, International Journal of Occupational Medicine and Environmental
Health, 7(3), 207-219.
Hofer, S. (2003), “Health Tourism: Definition Focused on the Swiss Market and Conceptualization of
Health(i)ness”,Journal of Health Organization and Management, Retrieved from
http://dx.doi.org/10.1108/14777261211211098
Kasaenusuwan, A. Director General of Tourism Ministry of Tourism and Sport. Interviewed July 31,
2014
Kasikorn Research Center. (2012),Tourism Policy to Enhance Wellness Market Opportunities,
Bangkok: TraiMit Publishing.
Kelly, C. (2010), “Analysing Wellness Tourism Provision: A Retreat Operators’ Study”,Journal of
Hospitality & Tourism Management,17(1), 108-116.
Krasanayarawiwong, T. Deputy Director of Supporting Health Service Department. Interviewed.
December 12, 2014.
Laing, J., &Weiler, B. (2008),Asia Tourism: Growth and Change, USA, Kramen Publishing.
McLean, D. (1998), Rethinking Tourism and Ecotravel, West Hartford, CT, Kumarian.
Mihalic, T. (2000), “Environmental Management of a Tourist Destination”, Tourism Management,
21(1), 65-78.
Ministry of Health and Family Welfare. (2002),National Health Policy 2002, New Delhi: Ministry
of Health and Family Welfare, Government of India.
Mueller, H., & Kaufmann, E. L. (2001),“Wellness Tourism: Market Analysis of a Special Health
Tourism Segment and Implications”, Journal of Vacation Marketing. Retrieved from
http://www.journal.sagpub.com
Nahrstedt, W. (2004), Wellness: A New Perspective for Leisure Centers Health Tourism and Spas in
Europe on the Global Health Market, USA, Haworth Hospitality Press.
Packer, T. L. (2009),“Understanding the Complex Interplay Between Tourism Disability and
Environmental Context”, Journal of Disability and Rehabilitation, 2(1), 281-292.
Paul, D. (2006), “A Natural Beauty”,Interior Design Journal, 77(2), 176-183.
Pocock, N.S.,&Phua, K.H. (2011), Medical Tourism and Policy Implications for Health System: A Conceptual Framework from a Comparative Study of Thailand, Singapore, and Malaysia,
Retrieved from http://www.globalizationandhealth.biomedecentral.com
Office of the National Economic and Social Development Board. (2012, June 12),Trend of Global
Wellness in Asia,Retrieved from
http://www.nesdb.go.th/Portals/0/tasks/devability/report/data47.pdf.researched
Oppermann, W. D. (2000),Tourism Management, Australia, John Wiley & Sons.
Pitrachart, K. Director of Tourism Service Development. Interviewed. July 24, 2014.
Richter, L. K. (1989),The Politics of Tourism in Asia, Honolulu,University Press of Hawaii.
Richter, L. K. (1999), “After Political Turmoil: The Lesson Rebuilding Tourism in Three Asia
Countries”, Journal of Travel Research, 34(1), 41-46.
Richter, L.K. (2003),“International Tourism and Its Global Public Health Consequence”,Journal of
Travel Research,4(1). Retrieved from http://www.journals.sagpub.com
Ross, K. (2006), Health Tourism: An Overview HSMAI Marketing Review”, Retrieved from
http://www.hospitalitynet.org>
Rosen, A. (2006),“When Finish War Vets Go to Spa”, Maclean’sJournal, 19(3), 81-93.
Smith, M.,& Kelly, C (2006), “Wellness Tourism”,Journal of Tourism Recreation Research,
3(1), 1-4.
Smith, M., &Puczko, L. (2014),Health, Tourism & Hospitality 2nd edition,USA,Routledge.
Smith, R. (2013), “Global Wellness Tourism”,Retrieved from http://www.bloomberg.com
Sonthirank, T. Director of Information System and Communication Ministry of Public Health.
Interviewed. September 24, 2014.
The Institute for Small and Medium Enterprise Development. (2013),Strategy and Action Plan to
Enhance SME,Bangkok,Panaran Company
Timmel, K. (2005) Spa Mamas.Health Journal, 19(1), 40-46.
Voigt, C.; Brown, G., &Howat, G. (2011), “Wellness Tourists: In Search of Transformation”,
Journal of Tourism Review 2(1) Retrieved from http://www.emeraldinsight.com
Walt, K. B. (2000), “Global Public-Private Partnership”, Bulletin of the World Health Organization
78(5), 234-240.
Whittaker, A. (2008), “Pleasure and Pain: Medical Travel in Asia”, Retrieved from
http://dx.dot.org/10.1080/17441690701463936
Benson, H., & Stuart, E. M. (1992), The Wellness Book, NewYork, John Wiley & Sons.
Bunyawongroj, P. (2009),Wellness Tourism and Medical Tourism, paperpresented at Towards
Internationalization Thai Spa Expo, February 12, 2009,Bangkok.
Carrera, P. M., & Bridges, J. FP (2014),Globalization and Healthcare: Understanding Health and
Medical Tourism,Retrieved from http://dx.doi.org/10.1586/14737167.6.4
Chan, J. S.; Prebensen, N., &Huan, T. C. (2008) “Determining the Motivation of Wellness Travelers”.
International Journal of Tourism and Hospitality Research, 19(1), 120-127.
Chan, R. (2002), “Trade in Health Service”,Bulletin of the World Health Organization, 8(2),
125-127.
Chinai, R., &Goswami, R. (2007), “Medical Visas Mark Growth of Indian Medical Tourism”, Bulletin
of the World Health Organization,85(2), 164-165.
Dacanay, J., & Rodolfo, M. (2005),Challenges in Health Service Trade: Philippine Case,
Discussion Paper No. 2005-30. Makati: Philippine Institute for Development Studies.
Dunn, H.L. (1965) High-Level Wellness Means Canadian. Journal of Public Health, 50(1),
447-457
Economist Intelligence Unit. (2011),“Travelling for Health: The Potential for Medical Tourism”,
Retrieved from http://www.eic.com
Edgell, D. L. Sr. (1999), Tourism Policy: The Next Millennium, Champaign, IL,Sagamore.
Greenberg, J. S.,&Dintiman, G. B. (1997), Wellness: Creating a Life of Health and Fitness, Boston
John Wiley & Sons.
Global Spa Summit (2011),“Wellness Tourism and Medical Tourism Where Do Spa Fit?”, Retrieved
fromhttp://www.leadingspaofcanada.com
Goodrich, J. N., & Goodrich, K. L. (1987),Health-Care Tourism: An Exploratory Study, London,
Butterworth & Co.
Horowitz, M. D., &Rosensweig, J. A. (2007), “Medical Tourism: Globalization of the Healthcare
Market Place”, Retrieved from http://www.medscape.com/viewarticle/564406
Hall, C.M. (2011), “Health and Medical Tourism: A Kill or Cure for Global Public Health?”, Retrieved
fromhttp://dx.doi.org/10.1108/16605371111127198
Hazarika, I. (2010),“Medical Tourism: Its Potential Impact on the Health Workforce and Health
System in India”, Health Policy and Planning Journal, 25(3), 248-251.
Henderson, J.C. (2003), “Healthcare Tourism in Southeast Asia”, Tourism Review International
Journal, 7(3), 111-121.
Hodgkinson, P. G. (1994), “The Management of Health and Safety Hazards in Tourist Resorts: World
Tourism Organization”, International Journal of Occupational Medicine and Environmental
Health, 7(3), 207-219.
Hofer, S. (2003), “Health Tourism: Definition Focused on the Swiss Market and Conceptualization of
Health(i)ness”,Journal of Health Organization and Management, Retrieved from
http://dx.doi.org/10.1108/14777261211211098
Kasaenusuwan, A. Director General of Tourism Ministry of Tourism and Sport. Interviewed July 31,
2014
Kasikorn Research Center. (2012),Tourism Policy to Enhance Wellness Market Opportunities,
Bangkok: TraiMit Publishing.
Kelly, C. (2010), “Analysing Wellness Tourism Provision: A Retreat Operators’ Study”,Journal of
Hospitality & Tourism Management,17(1), 108-116.
Krasanayarawiwong, T. Deputy Director of Supporting Health Service Department. Interviewed.
December 12, 2014.
Laing, J., &Weiler, B. (2008),Asia Tourism: Growth and Change, USA, Kramen Publishing.
McLean, D. (1998), Rethinking Tourism and Ecotravel, West Hartford, CT, Kumarian.
Mihalic, T. (2000), “Environmental Management of a Tourist Destination”, Tourism Management,
21(1), 65-78.
Ministry of Health and Family Welfare. (2002),National Health Policy 2002, New Delhi: Ministry
of Health and Family Welfare, Government of India.
Mueller, H., & Kaufmann, E. L. (2001),“Wellness Tourism: Market Analysis of a Special Health
Tourism Segment and Implications”, Journal of Vacation Marketing. Retrieved from
http://www.journal.sagpub.com
Nahrstedt, W. (2004), Wellness: A New Perspective for Leisure Centers Health Tourism and Spas in
Europe on the Global Health Market, USA, Haworth Hospitality Press.
Packer, T. L. (2009),“Understanding the Complex Interplay Between Tourism Disability and
Environmental Context”, Journal of Disability and Rehabilitation, 2(1), 281-292.
Paul, D. (2006), “A Natural Beauty”,Interior Design Journal, 77(2), 176-183.
Pocock, N.S.,&Phua, K.H. (2011), Medical Tourism and Policy Implications for Health System: A Conceptual Framework from a Comparative Study of Thailand, Singapore, and Malaysia,
Retrieved from http://www.globalizationandhealth.biomedecentral.com
Office of the National Economic and Social Development Board. (2012, June 12),Trend of Global
Wellness in Asia,Retrieved from
http://www.nesdb.go.th/Portals/0/tasks/devability/report/data47.pdf.researched
Oppermann, W. D. (2000),Tourism Management, Australia, John Wiley & Sons.
Pitrachart, K. Director of Tourism Service Development. Interviewed. July 24, 2014.
Richter, L. K. (1989),The Politics of Tourism in Asia, Honolulu,University Press of Hawaii.
Richter, L. K. (1999), “After Political Turmoil: The Lesson Rebuilding Tourism in Three Asia
Countries”, Journal of Travel Research, 34(1), 41-46.
Richter, L.K. (2003),“International Tourism and Its Global Public Health Consequence”,Journal of
Travel Research,4(1). Retrieved from http://www.journals.sagpub.com
Ross, K. (2006), Health Tourism: An Overview HSMAI Marketing Review”, Retrieved from
http://www.hospitalitynet.org>
Rosen, A. (2006),“When Finish War Vets Go to Spa”, Maclean’sJournal, 19(3), 81-93.
Smith, M.,& Kelly, C (2006), “Wellness Tourism”,Journal of Tourism Recreation Research,
3(1), 1-4.
Smith, M., &Puczko, L. (2014),Health, Tourism & Hospitality 2nd edition,USA,Routledge.
Smith, R. (2013), “Global Wellness Tourism”,Retrieved from http://www.bloomberg.com
Sonthirank, T. Director of Information System and Communication Ministry of Public Health.
Interviewed. September 24, 2014.
The Institute for Small and Medium Enterprise Development. (2013),Strategy and Action Plan to
Enhance SME,Bangkok,Panaran Company
Timmel, K. (2005) Spa Mamas.Health Journal, 19(1), 40-46.
Voigt, C.; Brown, G., &Howat, G. (2011), “Wellness Tourists: In Search of Transformation”,
Journal of Tourism Review 2(1) Retrieved from http://www.emeraldinsight.com
Walt, K. B. (2000), “Global Public-Private Partnership”, Bulletin of the World Health Organization
78(5), 234-240.
Whittaker, A. (2008), “Pleasure and Pain: Medical Travel in Asia”, Retrieved from
http://dx.dot.org/10.1080/17441690701463936
ดาวน์โหลด
เผยแพร่แล้ว
29-12-2018
รูปแบบการอ้างอิง
Phinaitrup, B.-A. (2018). การจัดการการท่องเที่ยวเชิงสุขภาพ: กรณีศึกษาอุตสาหกรรมการท่องเที่ยวเชิงสุขภาพในประเทศไทย. วารสารพัฒนบริหารศาสตร์, 58(3), 220–244. สืบค้น จาก https://so04.tci-thaijo.org/index.php/NDJ/article/view/163890
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