The Effects of Global Competitiveness and Governmental Support on the Performance of the Organic Agricultural Product Export Business in Thailand

Abstract

The aim of this study was to examine global competitiveness and governmental support as to whether they affected the performance of organic agricultural product export business in Thailand. Data were collected from 62 Thailand organic agricultural product export business managers. A questionnaire was used as the instrument of the study. The statistics used for analyzing thecollected data were t-test, F-test, correlation analysis, and multiple regression analysis. The findings were that global competitiveness had a positive and negative relation that affected the performance of the business. Therefore, the organic agricultural product export business managers have to emphasize more developing the ability to learn and understand world competition so that their organizational performance can become efficient and effective and to bring a sustainable competitive advantage to the global market. Governmental support had a positive and negative relation that affected the performance of the business as well. Thus, governmental sectors have to, similarly, focus more on supporting the organic agricultural product export business in Thailand in many aspects, for example, with market expansion, market channels, etc., in order to improve business performance and enlarge market share at a higher level.