Factors that Affect Bitcoin Investment and Trading in Thailand

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Panjapong Loysawai
Sutep Tongngam


This independent research aims to study the factors affecting the investment and trading of bitcoin in Thailand. Due to the needs of investors and technology change rapidly, the results of this study will help investors to analyze the trend of investment and trading to make a decision additionally to reduce risk and increase profits for investors. The results of this research can also be used as information for financial institutions to reference about the risks and make an effective marketing plan. This research is a quantitative research.

The sample of research are 400 bitcoin investors in Thailand, the researcher uses online questionnaires to collect the data in additional the statistic was explained by using descriptive statistics. By analyzing the Structural Equation Model (SEM) with the SPSS and AMOS Program. The model showed a goodness-of-fit with p-value = 0.254, X²/df = 1.075, RMSEA = 0.014, CFI = 0.996 and TLI = 0.995.

The result revealed that the Perceived risk, Trust and social influence are significant factors to determine the intention to use Bitcoin in Thailand

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